Quick Facts
Ocado was launched in partnership with Waitrose in January 2002, and delivers quality groceries across selected areas of England and Wales. Their business was concieved with one simple objective in mind: to offer busy people a true alternative to going to the supermarket every week. By doing this, they created a totally new shopping experience, built entirely around their customer's needs.
Now, as Ocado enters an exciting phase, 3rd party inserts are being accepted in their customer magazines - Ocadolife. This gives advertisers the opporunity to fully engage with affluent, top quality seeking consumers with high disposable incomes. The magazine is available to Ocado customers for free, sent directly to them via their grocery orders on a bi-monthly basis. There's a maximum of three inserts in every copy which is poly-bagged and with guaranteed category exclusivity, the inserts will have a huge impact.
Cost
Product Despatch Cost: £55 per thousand gross (10% agency comission), minimum volume 100,000.
Ocado are ideally suited for advertisers from the following sectors:
Mail Order and Online Retail, Financial Services, Utilities and Home Care Products, Mobile Phones and ISPs.
In Detail
Full information is listed below including useful downloads. Please scroll down or use the red menu on the left to jump to specific information.
Customer Profile
- Predominatly female - 80%
- 75% - 85% AB profile
- 50% have children
- High disposable income and are likely to spend more for quality goods/ service
- Time starved
- Online savvy shoppers
Rate Structure
- For further information please call 01761 234 850 or email us here
Summary Delivery Specifications
Customer Mailing/ Product Despatch
- Max size: under A5 2pp
- Max Weight: 8 grams
(Heavier inserts can be accepted with a surcharge)
For further delivery information please contact us on 01761 234850
Schedule
| Catalogue mailings / Product Despatch | ||||
|---|---|---|---|---|
| Month | Total Volume | Media Sign Off Date | Delivery Date | Start Date |
| July | FULL | 1/6/2010 | 22/6/2010 | 6/7/2010 |
| September | FULL | 1/8/2010 | 24/8/2010 | 7/9/2010 |
| November | 100,000 | 1/10/2010 | 26/10/2010 | 9/11/2010 |
Company Background
Who they are
Ocado was launched in partnership with Waitrose in January 2002, and delivers quality groceries across selected areas of England and Wales. Their business was concieved with one simple objective in mind: to offer busy people a true alternative to going to the supermarket every week. By doing this, they created a totally new shopping experience, built entirely around their customer's needs.
Quality is the key to their approach and it begins with their celebrated partnership with Waitrose. Ocado customers recieve fine quality groceries and value for money for which Waitrose is renowned - delivered by a service built for that purpose. By fulfilling orders from a dedicated warehouse, Ocado can show virtually live inventory on their webshop, enabling customers to choose from a range of groceries that are actually in stock. By using logistics and satellite navigation systems in their vans, Ocado strive to deliver the right goods at the right time.